The idea was cooked up by the retiring owner of Party Mart on Brownsboro Road in Louisville, Jerry Rogers. He holds an annual event that he named “Pappy Fest”. It’s an orderly way to sell the supply of the rare Pappy Van Winkle bourbon he receives every November. Last year nearly 1,000 showed up.
This year, Rogers calls it “the premiere Van Winkle/Buffalo Trace Antique Collection release, a chance to purchase a bottle of this magnificent example of the distiller’s art.”
On Sunday, November 13, he will have 3 food trucks, music, and the Van Winkle daughters selling Pappy merchandise and books. At 5:00pm, Rogers distributes lottery tickets to everyone in line. If your number is called, you get to go to the store and buy Pappy and/or Buffalo Trace Products. All types of the Pappy brand are sold — Rye, 10 yr, 12yr, 20yr, 23 years.
Julian Van Winkle, Sr. was named “Pappy” in his late teens. When he graduated from Centre College in Danville, his first job in 1893 at the age of 18, was with the W.L. Weller Company in downtown Louisville on Whiskey Row (the building where he worked still exists next to Patrick O’Sheas.) Pappy lived in Louisville as a top bourbon executive and died here in 1965. His grandson, Julian Van Winkle III came up with the idea for the Pappy brand and created the bourbon.